10 February 2010, | Wednesday | ||
08.00-09.30 | Registration | ||
09.30-11.00 | SITE Orientation by SITE Greece Giannis Balakakis, Gnomon Performance SA, SITE Greece Creative proposals & products: Keys for successful sales Tasso Pappas CITE, TP Consultancy | ||
11.00-11.30 | Networking coffee/tea break | ||
11.30-13.30 | Opening ceremony & IMIC-SITE Greece Award of Excellence Building an exhibition brand Ray Bloom, IMEX Exhibitions Value-centered branding in an economic downturn Sotiris Avgoustis, Indiana Purdue University Marketing on a tight budget Linda Pereira, CPL Events | ||
13.30-14.30 | Networking lunch | ||
14.30-16.10 | Opportunities emerging from a crisis situation Padraig Cilligan, Ovation Global DMC Establishing Athens as a primary MICE destination Natassa Kefala, Athens Convention Bureau PCO or DMC Maria Papadaki, Event Makers & Valentini Amarantidou, Artion Conferences & Events | ||
16.10-16.30 | Networking coffee/tea break | ||
16.30-18.30 | Promoting tourist destinations at the local and regiona level in light of the administrative restructuring of Greece Dimitris Koutoulas, Tourism & Marketing Consultant | ||
11 February 2010, | Thursday | ||
09.00-11.00 | The future of congresses - trends, opportunities, risks. The PCO perspective Sissy Lignou, AFEA SA Travel & Congress Services - HAPCO Experiental marketing: Venue site inspections and fam trips Clare Amsel, Megaron Athens International Conference Center Conferences in a graph: The case of Greece Kostas Konstantinidis, Heliotopos Group Managing online brands and reputation Chris Brauer, City University | ||
11.00-11.30 | Networking coffee/tea break | ||
11.30-13.30 | Portfolios of tourism products: Building methodologies and support policies George Drakopoulos, SETE Film shooting locations: The case of Oia George Halaris, Community of Oia, Santorini Fly-ins and other general aviation events Panagiotis Podimatas, Podimatas S.A. Bird watching: seeking a hidden tourist resource in the Cyclades Christina Efthymiatou, Naxos Development Company – ARIADNE Footpaths in Greece, an underestimated resource for tourism Pinelopi Matsouka, Anavasi Publications | ||
13.30-14.30 | Networking lunch | ||
14.30-16.00 | Dealing with the Downturn of the Tourism Economy Round Table Discussion How Creative Can you be? (Presentation) Kostis Stamatopoulos, Trekking Hellas | ||
16.00-16.30 | Networking coffee/tea break | ||
16.30-18.00 | How Creative Can you be? (Team Building Event) Kostis Stamatopoulos, Trekking Hellas | ||
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14.30-18.00 | Athens Convention Bureau Parallel Event (by invitation) | ||
Workshop: | Destination Athens… revisited - Presenting more choices for things to do or see while in Athens | ||
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